In a world increasingly captivated by creativity and self-expression, hobbies like painting have become essential outlets for relaxation and personal fulfilment. Activities such as paint by numbers and diamond painting have seen a resurgence, allowing individuals of all ages to explore their artistic potential without the pressure of formal training. Recognizing this growing interest in the arts, founders Tuomas Marttinen and Jaakko Orava aimed to create a unique space in Finland’s hobby market. Their mission is to provide a reliable local source of art supplies while offering exceptional customer service in Finnish.
Inception of a Vision
Tuomas Marttinen and Jaakko Orava identified a significant gap in the Finnish market for paint by numbers products. Despite the existing demand, most hobbyists relied on overseas suppliers, primarily from China, to fulfill their creative needs. Aiming to fill this void, they launched Paint By Numbers with a clear vision: to establish a trustworthy local supplier of paint by numbers and diamond painting products. They wanted to offer something more than just products; they aimed to provide a complete experience tailored to the needs of Finnish customers.
The duo understood that while the concept of guided painting is not new, the emotional connection it evokes is profound. By focusing on products that resonate with childhood memories, they tapped into nostalgia, inspiring a renewed love for arts and crafts. This connection, paired with their commitment to quality and service, set the foundation for Paint By Numbers, which quickly gained traction among art enthusiasts in Finland.
Unique Offerings and Commitment to Quality
What sets Paint By Numbers apart from its competitors is its emphasis on customization. While many suppliers only offer stock images for paint-by-numbers and diamond painting kits, Paint By Numbers allows customers to transform their own photographs into personalized art kits. This local production of customized products not only distinguishes the brand in the marketplace but also appeals to customers seeking a unique artistic experience.
Quality is paramount in Paint By Numbers’ operations. Tuomas and Jaakko prioritize customer satisfaction by carefully analyzing reviews and addressing any complaints. They view every customer interaction as an opportunity to improve and refine their offerings. Their rigorous quality control measures ensure that only the best products reach their customers, further solidifying their reputation as a trusted local supplier.
A Bright Future Ahead
Tuomas and Jaakko have served around 10,000 customers and remain optimistic about the future of Paint By Numbers. They recognize that establishing trust as a new company presents a significant challenge, particularly when introducing customized products. Nevertheless, they are committed to innovating and expanding their product range, continually adding new tools and designs to meet their customers’ evolving needs.
Their marketing strategy primarily focuses on social media, which has effectively reached and engaged their target audience. Looking ahead, they plan to enhance their online presence and explore additional growth opportunities, ensuring that Paint By Numbers remains synonymous with quality and creativity in the Finnish arts and crafts market. As they continue to inspire a new generation of artists, the future looks promising for Paint By Numbers and its founders.
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