HELSINKI OUTLET owes its inception to a group of visionary Norwegian investors who saw an untapped opportunity in Finland. With a successful history of developing outlet villages in Norway, they noticed a gap in the Nordic market. While Sweden, Norway, and Denmark each had thriving outlet centers, Finland was missing out. In 2015, after an extensive search, they discovered the perfect location opposite IKEA Vantaa, just minutes from Helsinki-Vantaa Airport and the bustling city center—an ideal spot to attract both locals and international tourists.
The story of HELSINKI OUTLET is one of ambition and strategic planning. The team, though small, operates with a precision that mirrors their mission. Led by a dedicated CEO, the operation runs smoothly with the support of a facility manager who ensures the 15,000 m² outdoor center is always in top condition, regardless of the weather.
Marketing is a year-round effort for HELSINKI OUTLET, driven by a dynamic two-person team. Their goal is to constantly keep the center in the public eye, enticing visitors to make the trip by car to experience what this unique outlet has to offer. In a pioneering move, HELSINKI OUTLET also launched an e-commerce platform in Q1, 2022, becoming the second outlet center in Europe to do so.
Innovation in marketing is what keeps the brand space fresh and exciting
For the past two years, HELSINKI OUTLET has won the Innovation of the Year award handed out by Nordic Commercial Spaces and Communities, showcasing its agility and creativity. Last year’s winning e-commerce flash sale, the first night shopping event of its kind, has become a major success.
This year, HELSINKI OUTLET was honored again for their “Retail as a Service” concept. This unique pop-up model provides branded, fully furnished spaces with staffing, allowing brands to focus solely on sales.
The center currently features 42 brand stores, three restaurants, and a children’s activity park, HopLop – one of the largest in Finland.
What sets HELSINKI OUTLET apart is its carefully curated brand mix. The selection is designed to offer something for everyone, with one-third Finnish premium brands like Marimekko, one-third Nordic favorites such as Helly Hansen and Tiger of Sweden, and one-third international premium brands including Tommy Hilfiger, Hugo Boss, and Calvin Klein. This diverse mix ensures a premium shopping experience, making HELSINKI OUTLET a top destination for quality merchandise at outlet prices.
HELSINKI OUTLET offers a unique and engaging shopping experience with a diverse selection of lifestyle brands. Here, you can discover an exclusive fashion collection, stylish home decor, and unique gift items. The outlet features a wide range of products, from sports and casual clothing, accessories, shoes, and underwear, to high-quality cosmetics and personal care items for both men and women.
Indulge your taste buds with an array of delectable options including freshly baked goods, mouthwatering pizza, creamy ice cream, and world-class coffee. Additionally, HELSINKI OUTLET offers a variety of knapsacks, totes, scarves, gloves, and more to complement your style.
The brands showcased at HELSINKI OUTLET include popular local Finnish favorites alongside renowned global names, ensuring a well-rounded product mix that caters to every shopper. By combining shopping, entertainment, and dining, HELSINKI OUTLET creates a vibrant and memorable experience for all visitors
Aiming to fulfill business potential and enhance customer satisfaction
Recognizing the substantial market potential and the positive customer response, HELSINKI OUTLET is actively pursuing expansion. With available on-site land, plans are already in progress to construct additional stores. Concurrently, the e-commerce sector offers boundless opportunities for growth. The long-term vision is to establish HELSINKI OUTLET as the premier marketplace for outlet shopping, both online and at the inviting physical location.
HELSINKI OUTLET’s business model is both simple and compelling: all products are offered at a minimum of 30% off the recommended retail price. This steadfast commitment to authentic outlet pricing sets HELSINKI OUTLET apart, ensuring that the entire selection meets this discount standard. This strong promise is a fundamental aspect of the brand identity.
HELSINKI OUTLET aims to be the top choice for customers seeking high-quality merchandise at outlet prices, thereby solidifying its position as a leading retailer in Finland.
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