As Finland grapples with a talent shortage, an increasing number of companies are recognizing the value of hiring international talent. The advantages are evident, ranging from diverse expertise and accelerated problem-solving to heightened creativity and enriching cultural experiences. With a thriving innovation ecosystem, a burgeoning startup scene, and the esteemed title of the world’s happiest country, Finland is well-positioned for growth. However, to sustain this momentum, the nation requires a diverse and international workforce. Acknowledging the talent shortage, the government aims to double work-based immigration by 2030.
Minister of Employment Tuula Haatainen stated, “The roadmap for education-based and work-based immigration provides us with long-term tools to create a receptive and non-discriminatory working life that offers attractive career opportunities.” Recognizing the importance of global talent, established companies like Nokia and Kone, as well as newer ventures like Supermetrics, have embraced an international work culture.
Supermetrics, a 2013-founded analytics software company, boasts 240 employees across nine locations globally, with over 50% of its Helsinki headquarters staff originating from outside Finland. Nelli Rovamaa, People Operations Lead at Supermetrics, highlights how diversity fuels innovation and growth, enabling the company to deliver optimal solutions quickly.
Similarly, Yousician, a Helsinki-based music education company, employs over 140 individuals representing 28 nationalities. Maija Meriläinen, Talent Acquisition Partner at Yousician, emphasizes the role of diversity in bringing fresh perspectives to problem-solving. With 20 million active monthly users, Yousician recognizes the importance of having a team that reflects its multinational customer base.
Companies of all sizes and sectors are recognizing the necessity of a global mindset for growth. OK-Vise, a Jyväskylä-based work-holding specialist, recently hired its first international team member to enhance marketing and sales efforts. According to Olavi Meriläinen, Managing Director at OK-Vise, international thinking is imperative to understanding diverse customer behaviors in different countries.
However, attracting international talent comes with challenges, including cultural differences, language barriers, and the complexity of work permits. Despite these obstacles, companies like Yousician focus on creating inclusive environments. Practical measures, such as assigning a buddy to new international employees, weekly Finnish language lessons, and maintaining English as the working language, contribute to successful integration.
The numbers underscore the need for international talent, with an estimated requirement of 20,000 work-related immigrants annually to address Finland’s talent shortage. While challenges exist, initiatives like Talent Boost aim to simplify bureaucracy and support companies in hiring international talent. Despite the hurdles, the positive experiences of companies like OK-Vise and Vaisto, which have tapped into Talent Explorer funding, showcase the potential for a smoother process.
The shift toward an international and expat-friendly atmosphere in Finland is evident. Startups, particularly in cities like Helsinki and Tampere, are providing diverse opportunities. However, there’s room for improvement, especially in seeing more international talent in CEO and board-level positions.
To make the most of this transformative potential, Kristina Sweet, CEO of The Shortcut, emphasizes the importance of SMEs prioritizing diversity. She notes that diversity should be a top-down commitment, creating a truly inclusive environment. The benefits of diversity, including a sense of belonging and enhanced personal and professional development, far outweigh the initial challenges.
In conclusion, embracing international talent is not just a response to the talent shortage; it is a strategic imperative for companies aiming to cater to an increasingly diverse customer base. The journey may have initial difficulties, but the ultimate rewards are substantial: a workforce that is not only innovative but also representative of a global community.