Helsinki-based RELEX Solutions has made a strategic move by acquiring Stockholm-based Optimity, a prominent player in supply chain planning and optimization. This acquisition aims to fortify RELEX’s retail and supply chain platform with enhanced capabilities in daily production planning, optimization, and scheduling, crucial for the intricacies of the consumer goods value chain.
Bolstering Supply Chain Capabilities
The acquisition of Optimity represents a significant step for RELEX in bolstering its supply chain capabilities, particularly in addressing the dynamic and complex nature of the consumer goods industry. By seamlessly linking downstream demand with upstream planning, RELEX aims to empower consumer goods companies to make more accurate predictions of consumer demand, optimize production plans, adjust inventory levels, and respond swiftly to market changes and unexpected disruptions.
Mikko Kärkkäinen, co-founder and group CEO of RELEX, emphasizes the importance of this acquisition in accelerating the vision toward an adaptive, autonomous, and synchronized supply chain. This vision entails unifying demand and supply planning decisions in a single platform to minimize wasted costs and products, aligning with the evolving needs of the industry.
Complementary Offerings and Expertise
The synergy between RELEX and Optimity is evident in their highly complementary offerings and expertise. Optimity’s broad supply chain planning and optimization solution, tailored for manufacturers and distributors, perfectly complements RELEX’s stronghold in retail and consumer goods markets. With over 80 customers spanning across food and beverage, as well as complex manufacturing industries, Optimity brings valuable experience and insights to the table.
The acquisition extends and deepens RELEX’s production planning and supply chain optimization capabilities, particularly in sectors such as food & beverage and manufacturing. New or expanded capabilities within the RELEX unified retail and supply chain planning platform include synchronized daily production planning, optimization, scheduling, network balancing, distribution planning, and purchase planning.
Christer Liden, CEO of Optimity, underscores the significance of this partnership in optimizing the consumer goods value chain. With Optimity’s depth in complex consumer goods industries such as bakery, ready-made meals, and protein production, combined with RELEX’s expertise in managing substantial demand in grocery, the collaboration is poised to drive transformative outcomes for clients.
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