In an increasingly sustainability- and health-focused world, Pura Nordic stands out as an innovative player in the hydration market. The company specializes in health safe and eco-friendly stainless steel bottles designed for both children and adults, with a commitment to offering products that promote healthy living while respecting the environment. Pura Nordic presents US brand Pura Stainless which unique concept eliminates plastic and prioritizes safe &quality materials, providing a refreshing alternative to traditional hydration solutions.
The Inception of Pura Nordic
Ksenia Magda and her partner founded distribution and e-commerce company Greenme Nordic Oy (working by brand Pura Nordic) in June 2023. Drawing inspiration from their previous successful venture in ecological products in EurasianEconomic Union region, the company is committed to promoting a healthy lifestyle and ecological sustainability.
Pura Nordic is a Finnish companydistributes Pura’s products exclusively in all Northern European and Baltic countries (incl. Finland, Sweden, Denmark, Norway, Iceland, Estonia, Lithuania, Latvia). The Company founders identified a market gap for plastic-free hydration products in Nordic & Baltic, especially for infants and children. The brand’s main product range consists mainly of stainless-steel bottles, with about 75% of the assortment tailored to children from 0+ months. The remaining 25% of products are designed for adults, ensuring that Pura meets the hydration needs of a wide audience. Pura’s target audience is people, who care about their children’s health and their own, as well as those who are focused on caring for the environment, conscious and sustainable consumption.
What Sets Pura Nordic Apart
Pura Nordic is a standout in the Finnish market due to Pura’s unique selling proposition: complete absence of plastic in its products and unique patented system Any bottle.. Any lid™ embodied in the concept of One life.. One bottle™. Unlike competitors that use plastic components, Pura exclusively uses high-grade stainless steel and medical-grade silicone for bottle tops. This commitment to quality and safety makes Pura a preferred choice for health-conscious consumers, especially parents seeking safe hydration solutions for their children.
The innovative design of Pura bottles allows for versatility: parents can easily switch silicone tops as their child grows, extending the life of the bottle without needing to replace it entirely. This sustainability-focused approach not only benefits the health of users by eliminating exposure to toxins and microplastics but also contributes positively to the environment by reducing waste.
Future Innovations and Growth
As Pura Nordic celebrates its first anniversary, the company is ready for continued growth and innovation. The founders are committed to expanding their distribution within the Nordic markets and introducing new Pura products that align with their mission of promoting health and ecological responsibility. Pura Nordic plans to launch new items at least twice a year, continually refreshing its product line to meet consumer demands.
With a growing customer base in the thousands, Pura Nordic is not only creating a successful distribution and e-commerce brand but also fostering a community that values sustainable and healthy lifestyle. As the company moves forward, it aims to enhance its presence in the hydration market, encouraging more individuals to choose eco-friendly products for themselves and their families.
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